Automate user interviews and generate product insights at scale so you can deeply understand users and build lovable products.
A while back, I was working at a startup, collaborating closely with our product team. Part of my role involved sitting in on user interviews. While these sessions were goldmines for insights, capturing and analyzing the information was a real headache. Everything was manual, super time-consuming, and honestly, just a pain. It was clear to me that there had to be a better way.
That's when the idea for Supacharge was born. I wanted to create a tool that would make user research less of a chore and more of a breeze. Supacharge is an AI-driven platform that automates user interviews and generates product insights at scale. The goal? Help teams deeply understand their users and build products people genuinely love.
What Supacharge Offers
AI-Powered Note-Taking: No more scrambling to jot down every detail. Supacharge captures everything—from device audio and spontaneous ideas to UI screenshots and meeting transcripts. It's like having a personal assistant that never misses a beat.
Scalable Data Analysis: Once the data is in, Supacharge automatically processes it, sorting feedback into categories like praises, complaints, requests, and learning reports. This means you get a clear picture of user sentiments without drowning in data.
Insightful Visualization: To top it off, Supacharge offers tools to visualize customer behavior trends in a clean, shareable format. Spotting patterns and making informed decisions becomes a whole lot easier.
The Journey So Far
Fueled by a passion for entrepreneurship and a desire to tackle this problem head-on, I pitched Supacharge to the NUS School of Computing's Venture Initiation Programme. They saw the potential and awarded us S$10,000 in equity-free funding, which was a massive boost.
Since then, I've been knee-deep in user interviews, learning the ins and outs of the startup process, and continuously refining Supacharge to better serve agile teams. It's been a rollercoaster, but every twist and turn has reinforced my commitment to creating solutions that address real-world challenges.
- NextJS
- Typescript
- TailwindCSS
