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Crawfish Extraordinaire

I’ve always loved great food. In the recent years I've delved deeper into the world of finer delicacies. One common ingredient gracing the menus of many Michelin-starred restaurants is the red lobster. Once regarded as the 'poor man's chicken', it has transformed into a highly coveted dish in today's culinary landscape.


In a recent video by Insider Business on the Louisiana Crawfish industry, the founder of Parish Seafood Wholesale revealed that his company harvests a staggering 60,000 pounds of crawfish a day. Small and lobster-looking, these crustacians serve as rice farmers’ pest-control and fertilizers. At the end of a rice harvest, the lobsters are harvested and shipped for consumption. The succulent flesh bears a resemblence to the prawn meat we are familiar with.

Those are certainly interesting fun facts, but the truly fascinating part is the story of Madison Mclntyre. He first started selling Crawfish out of a truck with his friend in New Orleans. Serving boiled crawfish at an abandoned gas station, Madison eventually grew the business, buying more trucks and hiring more workers. Today, he helms the full-fledged Crawfish enterprise that is Parish Seafood. Seeking to capture a larger share of the market, he grows his own crawfish, buys from other farmers, owns the company that hauls the catch, processing plants, and even restaurants. Madison is an entrepreneur, and quite a successful one.

As someone inherently drawn to startup-styled innovative ventures, I find this particularly intriguing. This case exemplifies the essence of entrepreneurship—identifying problems, capitalizing on market potential, and seizing opportunities like cutting out middlemen.

As with any industry, founders must navigate costs and market fluctuations. Parish makes roughly $500k in profits last year, and Madison only takes home $20k. Majority of this money flows back into the company. This is reality. Startups and businesses may not be as profitable as many think. What’s important is early recognition of market potential, and making the right pivots accordingly.